Chalong Bay is looking to newer, trendier times. With the street to the pier already lined with a myriad dive shops and tour operators, it has come a long way from the quiet back-of-beyond it was a mere ten years ago. It's now moving on an even livelier era.

Some of Phuket’s long term residents may remember a relaxed hotel in Chalong called the Fisherman’s Lodge. A quiet hotel that played host to those-in-the-know, right on the foreshore of Chalong Bay.

The property was recently acquired and redeveloped into chic waterfront apartments by the high-end development firm, The Richmond Group. Sales for the brand new units at The Pier begin on 8 February.

“The post-modern architecture and design is by world-famous and award-winning Sim Boon Yang of Eco-Id whose portfolio includes the W Resort in the Maldives, Mariott Singapore’s Pool Villas, the Sarojin Resort Thailand, and the Metropolitan Hotel in Bangkok,” Nathanial Bibby, Sales and Marketing Coordinator of the Richmond Group told the Post. “The exterior and interior design nurtures and inspires the maximization from the views and passage of light. The modernity of the interiors is understated and elegant with multi-textured features of mono-chromatic colors, sleek lines, stainless steel, natural stone and wood accents.

The open-air apartments accommodate the sea breeze and are carefully designed to integrate with the awesome vistas of the beach and the Andaman Sea. White washed walls and the white-stained furniture make the project chic and cool.

The open-air cafe, jazz bar, and roof-top cocktail bar are sensual and breezy. A chill out lounge with a relaxed casual environment plays lounge music, serving a wide selection of tropical cocktails and fine wines. Candle-lit tables set the mood.

“The project will be managed by Phuket Resort Management who has developed a strong reputation in Phuket for five star service and producing high rental yields for home owners,” continues Nathanial. “Richmond Group’s villa resort The Residence is a strong testament to Phuket Resort Management’s success.”

For the investors The Pier offers a 6% rental guarantee for 4 years.

The Show Apartment is set to be on display from the 8th of February onwards. Real Estate professionals from around the Island will be invited to the launch of the show apartment, as the first phase is released to the public.

For further information or to arrange a private viewing, contact Richmond Group Sales Executive Steve Wilbourn on 084 843 8226 or steve@richmondth.com. For more information visit www.richmondth.com