The first of a planned monthly series of beach parties kicks off on 13 Feb, on the beach just off Soi Bangla.

The free party will feature six non-stop hours of deejays and a fashion show by top international models.

The tourist friendly event is oranised by Patong Muncipality and Kathu Police and supported by Chang Corp, Fashion TV, Elite Model Management, and many others.

Clubs involved in the event include Sound Phuket, Club Lime, Baia, H, and Bangla 53.

The event will be broadcast around the world by FashionTV to an estimated 500 million viewers.